FOUNDER’S NOTE

It Rained for Months in My Head. These Are the Flowers.

IMPAWSTARS is streetwear that puts dogs in human situations to reflect how we act, think, and cope. At first it looks absurd. Then it feels too real. Some tees confess, some spiral, some only make sense once they’re on cotton. That’s the human script, flipped.

This idea rained in my head for months and IMPAWSTARS is the crazy ass flowers that bloomed. Messy. Contradictory. Still evolving.

Chumbly came out of that storm. The brand's main character. An illustrated icon with an orange beanie and a blank stare that somehow feels like your own. He’s meta. Chill. Logged out. Feels deeply. Expresses it minimally.

And the inspiration roots run deep. Biscuit was my very first dog I got in 2021. My soul dog. Bentley came eight months later. My heart dog. Two different energies, both holding me down. And my dad, Marvin, who passed in 2017, still sits in the mix. He wore an orange beanie every winter. He called me Chumb. I didn’t realize subconsciously he was inspiring this until it was already stitched into reality.

Before this, I spent years doing marketing for tech, specialty retail, and streetwear luxury fashion companies. But nothing hits like pulling chaos from your own head and making it tangible. That’s IMPAWSTARS.

Streetwear as confession. Feelings made wearable. A brand that makes no sense until you put it on. Hope it lands.

Jawny
Founder and Chief Vibe Officer

Top pic: Biscuit on take home day. Next: Bentley as a puppy. 
Bottom pic: My dad in his vintage orange hat.